I've wanted to find an ethical producer for loo rolls for some time and decided to try this company now known as Naked Paper. I would highly recommend them, service is great and their ethical approach is to be highly commended with the little emails they send from time to time keeping you informed of their current practises and new products they are developing. I bought a bulk year supply which worked out the most economical and I know next year they will contact me and remind me as/ when I need to re- order. The paper is brown which is a bit weird getting used to but I don't care what colour it is as long as it is ethically sourced and produced with as little impact to the environment as possible. It is strong as most brands maybe not as soft as some but perfectly acceptable. It lasts well , about the same as any other brand I've bought. Highly recommended if you want to do your " less impact on the planet" bit.
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