I am absolutely shocked and disappointed that New Scientist has attempted to justify increasing the subscription to the tune of 33% on previous year's price!And a whopping 43% increase on what was charged just 2 years ago!I could perhaps understand a 5% or even 10% increase, but a staggering 33% more - from £55/qtr to £70/qtr.No other annual fee of any sort, whether it be for energy, broadband, or food, has increased to such an extent.Unless there is some huge demand for, or severe global shortage of magazine paper or printing ink, I cannot fathom how NS can justify the hefty hike.The decision to cancel my loyal subscription comes with much disappointment - as colossal as the increase itself. Doubtless there are many other loyal subscribers who share my sentiment.I might reconsider subscribing again in a few years' time, when and if your quarterly fee is a little more palatable. I won't hold my breath though.For now, I am so utterly gutted that I have to give up what has been enjoyable reading for so many years.
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