The socks look great, and for the first couple of months are fine, but I purchased 6 pairs in one of the many "sales" they advertise, and 5 have gone in the bin due to wearing out, and the final pair are currently sporting a very threadbare patch that likely means they'll be joining the other 5 pairs very shortly. They just aren't good quality or "Nordic socks" in any way other than being colourful. Will be avoiding these going forward.
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