Hiring this company to take over our Amazon PPC and listing optimization was the worst mistake I have ever made in the entirety of owning my business. I know Amazon pretty well, so finding their constant mistakes over the years and finally getting out was they only reason I was able to survive this train wreck. From the very start I noticed errors and just straight up negligence from Nuanced. Negative keywords were put into listing search terms. PPC spending was out of control and not monitored. For nearly an entire year my 'team' failed to do simple searches on trending search terms.. and hadn't applied any of the new terms to our campaigns - or advised me to add them to our listings. Their advice? Spend more money! It was my mistake to believe they were professionals, knew what they were doing and trust them with their responsibilities. They schmoozed me in video calls and acted as if everything was alright, and smothered me with apologies when I brought my concerns to their attention. At one point I was actually threatened that they would work with my competitors instead if I did not stick with them. Truly appalling after all the damage they had done. We lost a lot of money working with them. I don't recommend them to anyone. I truly hope they work with my competitors now, so they can waste their time and money on with horrible performance and sabotaged listings. In response to their response : Your logs supporting that 'you worked' are nothing more than auto generated reports with basic level reviewing and no real game plan or strategies that ever improved results. It's true that at the end of our working relationship that I did stop attending some of the pointless zoom meetings, as they were no longer productive for myself or the company. I had already lost all confidence was searching for a new SEO company to take over and repair the damage you guys caused. Regardless, this is no excuse for YOU GUYS TO DO YOUR JOBS when you are supposedly the 'experts'. Luckily, I was able to find REAL professionals who actually know what they are doing. Good luck and good riddance'Nuisance Media'!
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