Got one of these for free at a careers event. Pretty good as just a water bottle although can't speak to value for money and the NFC thing seems a bit gimmicky. I was quite excited about the modular design and have since bought a 'Go' lid and 'Brew' lid to take on trips so I only need one bottle/flask. Go lid and brew lid are just about adequate - every time you remove the brew lid, the seal falls out, requiring quite a bit of fiddling to replace. Go lid just about works but the design is such that the included silicone straw barely seats on in the lid and falls out a lot. Seems like they could have been designed better. It's hard to recommend the product for the above reasons, but you'd be hard pressed to find a vacuum insulated water bottle that's this versatile.
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