These socks feel beautifully soft (45% alpaca, the rest synthetic) but that's where my positive experience ends. If you are a woman who takes a size 7 in UK, ignore their misleading guidance on what size sock to buy and get a L, NOT XL. The XL bunch up in my boots and because they're too big, they rub and make my feet sore. They also have a loose leg fitting. I bought the crew socks so that I wouldn't show any leg when I'm wearing my 'ankle-grazer' trousers in Winter but they just fall down, so I'm showing my legs anyway! The company owner told me to return them for an exchange but at MY expense (postage to New Zealand!), even though their sales ad told me to buy a size XL, which was wrong information. Not wanting to pay hefty postal charges, they offered to make amends by giving me a small refund but they still don't understand that a small refund for socks I can't wear is pointless and these socks aren't cheap, even when on special offer, so a total waste of money (I purchased 8 pairs).
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The softest, driest, most comfortable socks you've ever worn. Olive & Jet harnesses the natural magic of alpaca fibre — incredibly soft, naturally moisture-wicking, and temperature-regulating in a way synthetic fibres simply can't match. Feel the difference.