I had read reviews that said "natural results" and I was only half convinced. In my mind, ammonia-free meant dull color that doesn't last and doesn't really work. After the first application, I realized I was wrong. The color is true, deep, and even. Not just a "slightly tinted" result. It provides full coverage and looks really natural at the same time. I still don't understand how, but that's how it is.
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