Fairly useless. Less effective than local FaceBook/WhatsApp groups and at least those tend to have people known to you. This site is a scammer’s paradise - within hours I had a very convincing man on the phone claiming to be from Vets For Pets, asking all the right questions about microchip numbers etc and saying our cat had been found but there was £209 in “emergency medical fees” to be paid via a payment link: I am not stupid and said I’d pay when we collected our cat. Eventually he hung up as he knew he’d been rumbled. Don’t waste your money - rely on village groups or other methods but don’t waste your time and emotional energy on a site likely to bring you nothing but false hope and scammers.
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As pet owners ourselves, we know how traumatic it can be when your pet goes missing.
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