I’ve been a Pokémon fan since I was a kid, and when my daughter recently got into collecting cards, it felt like the perfect opportunity to share something magical across generations. Sadly, that magic is being destroyed — not by a lack of interest, but by scalpers and a company that seems to have stopped caring about its fans.Every time my daughter and I go to buy cards at local stores or vending machines, the shelves are completely empty. Scalpers have figured out the exact restock schedules and even the delivery routes for every machine and store in the area. They show up moments before stock is put out, clearing out everything. Regular families and kids never even get a chance.When I do find packs online, they’re two or three times the normal price. I’m not trying to profit — I just want to open packs with my kid, collect cards, and build sets like I did when I was her age. But it’s become impossible without paying scalper prices.Out of frustration, I reached out directly to Pokémon Support to share what’s happening. I explained how real fans are being pushed out by organized resellers who exploit restock times and insider knowledge. Their response? A single line telling me they’re “printing more cards to meet higher demand.”That reply made it painfully clear: Pokémon isn’t listening. They brushed off the issue entirely, showing zero concern for the actual fans, the kids, or the parents who built this brand’s success. Printing more cards doesn’t stop scalpers — it just gives them more product to flip. It feels as if Pokémon is perfectly fine with the scalping culture, and maybe even benefiting from it.This isn’t the Pokémon I grew up with. What was once a joyful hobby for kids and collectors has turned into a rigged market run by resellers and ignored by the very company that’s supposed to protect its community. It’s heartbreaking to watch a brand that stood for imagination, connection, and fun become one that prioritizes profit over people.I truly hope Pokémon starts listening — not just to the hype and secondary-market sales, but to the fans and families who actually love this game and want to keep the magic alive.
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