I stepped out of the usual day-to-day routine and headed to PPC Live 19 in London - and I’m really glad I did.
It’s easy to get caught up in dashboards, optimisations, and constant testing, but events like this are a great reminder of why I enjoy working in PPC in the first place: learning from people who are deep in the trenches and genuinely care about doing things better.
Big thanks to Kat Sale, Nils Rooijmans, and Dave Alexander for sharing honest insights, real examples, and practical ideas that I’ll actually be taking back into my accounts.
And a special mention to Anu Adegbola, mMBA - this day simply wouldn’t have happened without her. From start to finish, the event was incredibly well run, and that doesn’t happen by accident. Huge respect for pulling it all together so smoothly.
Left the event feeling inspired, motivated, and full of ideas - exactly what a great industry event should do.
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