As with others, this appeared to be the EE top up service. I didn't receive a top up, then a few days later £49 was taken from my account, followed by an email saying they have received my subscription payment. I did NOT sign up to any subscription. I contacted them and they have said they have cancelled my 'membership' but will not refund me as the cancellation is after the '72 hours free trial'. I did not sign up for a free trial. Nothing on the website mentioned a subscription (which apparently gets you notifications on gift card offers, nothing else) or a free trial and it genuinely looked like an EE top up site using the EE logo.
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