pursuefitness.com

3.7
3.7 Based on 61 reviews

Pursue Fitness was founded in 2013 by our CEO Michael Hughes when he was 18. Michael proposed the idea of starting a sportswear brand, he knew the name straight away. Within a few months, he saved £300 from his part-time job, then a sample-sized order w...

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Sizing issues

The products are of good quality, but the sizing leaves much to be desired, especially with the joggers. I usually wear a size 16, and the XL is barely fitting. The band is really tight, even in the 'oversized' range. The crop tops also have sleeves that are too short, and I'm not particularly tall at 5ft6. I think this will be my last order.

2
Date of experience: Jan 03, 2026

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Business Details

  • Pursue Fitness was founded in 2013 by our CEO Michael Hughes when he was 18.

    Michael proposed the idea of starting a sportswear brand, he knew the name straight away. Within a few months, he saved £300 from his part-time job, then a sample-sized order was placed with a supplier for 4 products.

    Products were designed by him, orders were packed by him, queries were answered by him and the brand was grown by him. Since then, Pursue Fitness has shipped orders to over 160 countries and released more than 1,500 different products.

    "Never give up."See more

  • email support@pursuefitness.co.uk
  • language https://www.pursuefitness.com

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