I love the allure range, I’ve got 3 different colours and looking forward to new colours being released!
They are perfect for the gym, squat proof and hold in in all the right places without being too restrictive. I also do intense cardio boxing classes and they stay put, no pulling up or readjusting needed.. a winner all round!
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Pursue Fitness was founded in 2013 by our CEO Michael Hughes when he was 18.
Michael proposed the idea of starting a sportswear brand, he knew the name straight away. Within a few months, he saved £300 from his part-time job, then a sample-sized order was placed with a supplier for 4 products.
Products were designed by him, orders were packed by him, queries were answered by him and the brand was grown by him. Since then, Pursue Fitness has shipped orders to over 160 countries and released more than 1,500 different products.
"Never give up."See more
