I give anyone a very strong warning before working with SearchKings.
Outside of their model being volume based, "set and forget" and doing things like including branded terms in PMAX campaigns to juice results, the real issue is that they will hold your accounts hostage if you try to leave.
For those who are unexperienced and new to advertising, they will offer to set up the account for you. This is a trap. If you ever try to leave, they will claim they own the account and will not transfer it to you.
Stay far away from any agency that engages in this practice.
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