Textbook Adobe behavior.
I was a paying Basic Semrush subscriber at $139/month. I decided to try their Advertising toolkit with a 7-day free trial. Shortly after, on February 17th, I cancelled all my subscriptions. I went through their entire cancellation process — which is already ridiculously difficult to find and complete — and their own cancellation page confirms I have no active subscription.
Yet I was just charged for the Advertising toolkit $200 today. Why? Because apparently cancelling your Semrush subscription doesn't actually cancel your add-ons. They treat each toolkit as a separate subscription, but at no point during the cancellation process do they tell you this or give you the option to cancel everything together. As a paying customer giving them $139 a month, you'd think they'd have the decency to make this clear.
When I visited the Advertising section, there's no cancel button. When I visit the /cancel page, it says I have no subscription and just points me to an "extra tools" link. There is no self-service way to cancel the add-on — you're forced to go through support for something that should be a single click.
This is textbook dark pattern design. They make the cancellation flow feel complete so you walk away thinking you're done, while quietly continuing to bill you for add-ons with no obvious way to stop them.
Judging by the reviews here, I'm far from the only person this has happened to. Absolutely unacceptable.
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Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 87,000 paying customers.
Semrush in numbers:
- 808M desktop domain profiles and 32.1M mobile domain profiles
- Over 43 trillion backlinks and over 25 billion URLs crawled per day on average
- Over 24.3 billion keywords and 20M ideas for a single keyword
- 30% of Fortune 500 companies use Semrush as their go-to marketing tool
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