You used to be able to get a number of popular baits at a discounted price and free shipping with your $50 membership. Starting in late 2023, they stopped restocking items that were not part of an in-house brand. The selection became horrible as things got picked over. Then they removed all discounts for any item that isn't an in-house brand. They used to have lots of sales events as well. Now sales are few and far-between and when they do happen, it's only in-house brand items. There's really no reason to have a membership anymore unless you exclusively fish their in-house brand items.
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