shopunderstatement.com

4
4 Based on 41 reviews

UNDERSTATEMENT - Liberating. Unrestrictive. Unapologetic. Understatement is a female-founded, female-run force of change born in 2017 from the ambition of disrupting the “oh-so-boring” antiquated underwear market and contribute to a world where women c...

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Miss C
Can't imagine buying bras from anywhere else now

Waited very patiently (!) for this to arrive from Sweden to UK but was so worth it. I was a bit worried they wouldn't be as good as expected as they were expensive (even in the sale) but I feel the price is totally justified for the clear thought that has gone into all the construction details, sustainable materials and even just the fact they use multiple models to show the fit and don't edit photos. Highly recommend taking 2 mins to measure yourself and use the sizing chart provided because I definitely would have bought the wrong size without it -usually an S but a M here. Having worn maternity bras for 2+ years I couldn't be more thrilled with how sexy the bras look whilst also being really comfortable and supportive. Have already told everyone I know.

5
Date of experience: Sep 06, 2025

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Business Details

  • UNDERSTATEMENT -

    Liberating. Unrestrictive. Unapologetic.

    Understatement is a female-founded, female-run force of change born in 2017 from the ambition of disrupting the “oh-so-boring” antiquated underwear market and contribute to a world where women can be whoever they want to be - liberated and unrestricted. One butt at a time.

    We are revolutionizing the underwear drawer by turning an everyday necessity into a liberating statement piece from under. We are making the first layer finally count by designing underwear that feels as good as it looks - understatements that make a difference in how women feel about themselves.

    Our commitment to the women of the world influences everything we do. From the women working in the female-run factory in Latvia where our undergarments are produced, to the women who wear our products - we want to contribute to a world where they can be whoever they want to be. See more

  • email customer@shopunderstatement.com
  • language https://www.shopunderstatement.com

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