I was interested to learn about SoftwareFinder's PPL (pay per lead) program. 1) They ignore all market norms, which is base pricing on deal value. Instead they sell based on company size. This could mean a tiny deal at a large firm would cost more than revenue earned.2) Pricing is through the roof - about 3 times higher than normal market ranges - or this was 'tiered marketing' - trying it on' - seeing which vendors would be foolish enough to consider that pricing.Clearly there are differences in value for bottom vs. mid. vs top-of-the-funnel leads. But their pricing is absolutely outrageous. Back out the numbers to see the ratio of demos to signed clients and they are looking for 1-2yr's revenue. They did try to offer me a 3m discount, but that's irrelevant, as I would never work with such an unethical company.Don't forget these are SHARED leads - not unique. I can hire other firms to get me leads that are unique for my firm and pay less than half.I am truly disgusted with the entire process and so much wasted time.At the end of the call I 'called a spade a spade' and stated FACTS: their business model was back-to-front; leads must be priced off deal value not company size and pricing was pie in the sky. Let's end the call here.' My tone was direct and harsh but wording was professional. Their sales person 'Adam' then emailed telling me how rude I was and unethical!! Really? I was rude for stating facts?
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