I’ve been using Sons since December and, to be fair, I’ve been happy with what I’ve seen so far. The product itself is good quality, easy to use, and I’ve had no issues with the results.
Where it starts to fall down for me is the pricing model.
Buying direct, the higher cost is clearly positioned as being justified by the added advice, guidance, and aftercare that comes with the subscription. That’s understandable in principle, and it’s part of what initially made me comfortable signing up.
However, in reality, I’m not convinced that level of support is actually there in a way that justifies the price. The experience hasn’t felt particularly personalised or ongoing enough to explain such a significant premium.
What really made me question it was checking prices elsewhere before renewing. The exact same products — not alternatives or different versions — are being sold through their Amazon store for significantly less. For example, the shampoo is listed at £66 on the Sons website, yet you can buy both the shampoo and conditioner together for around £21 on Amazon.
I actually cancelled my subscription and was offered 40% off to stay, but even with that discount, it still worked out more expensive than simply buying the same products on Amazon.
The cancellation process itself didn’t help either. It’s far from straightforward, and once you finally find the right area, you’re met with repeated “are you sure?” prompts that feel excessive. It gives the impression that cancelling is being made deliberately difficult rather than clear and transparent.
At that point, it becomes difficult to understand what you’re actually paying for when going direct. If the added value is advice and aftercare, it needs to be clearly felt and consistently delivered — otherwise the price difference just feels excessive.
I understand that companies can price differently across platforms, but the scale of the gap here doesn’t sit comfortably and, if I’m honest, it does affect trust.
So overall — I can’t fault the product itself, but the pricing structure and cancellation experience make it hard to justify staying on a subscription.
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