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Sportful’s story really starts in 1972 when Giordano Cremonese became intrigued by the challenge of the new Marcialonga cross-country ski race- taking place near his home.
In 1985 with a solid reputation for ski wear, the Sportful brand followed Dr. Cremonese’s other sporting passion & began to develop clothing for cycling, using it’s knowledge gained from designing apparel to perform comfortably in changing conditions.See more
