I rarely write negative reviews, but my experience with this service has been so disheartening that I feel compelled to warn others. What was promised as a 4–6 week support process turned into 16 weeks of silence, delays, and confusion. My advisor repeatedly took 15–20 days to respond, often asking for the same documents I had already provided, clearly indicating that my application was not being read or handled properly. Despite submitting a full business plan, financials, supplier agreements, and trading history, there was no meaningful engagement or real support. Even worse, my project was poorly represented to the lender, leaving me feeling completely ignored. Throughout this process, I acted professionally, met every deadline, and provided every requested document immediately. Yet I was met with indifference and a sense that my application was being overlooked without accountability. This experience has not only wasted months of my time but has also affected my business operations, suppliers, and growth plans. Startups rely on momentum, and this process did the opposite: it drained my momentum, motivation, and trust in a system that claims to support founders. If this is the level of support offered, aspiring entrepreneurs deserve far better. No founder should feel invisible while trying to build something meaningful.
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The Start Up Loans Company was established in September 2012, with a mission to help new and early-stage UK businesses access affordable finance and mentoring support.
