We have put several native advertising campaigns with Taboola. At first, the Taboola-reported metrics and visitor tracking made us think we were getting good results. Unfortunately, it turned out that all the click-to-calls we were seeing resulted in a completed phone call less than 1% of the time. This was highly unusual and suggestive of click fraud. Getting started with their platform was challenging. The ad creation page crashed constantly. There's no good system for incremental saves, so I lost an hour of work three times or more. Customer service is worse than useless. When you follow their advice, things get worse or stop working. Study the help files and help yourself. You'll be much better off. Adding insult to injury, many of our campaigns were for healthcare providers, which are one of their "special categories." In this category, they will reject an ad regardless of its content, with an error message saying the ad needs pre-approval. There is no separate process, that is the first step in the process. Then they give zero instructions about how to get pre-approval. It's more like they are blowing you off. Chat GPT found a support email address for them. That worked with a couple of campaigns. By the third time this happened, they ignored my emails. They held me on a rude, long chat and told me I had to stay on the line with them while they did the approval. It ended up taking over 40 minutes to approve one new ad set, in addition to the time I wasted gathering all the details for emails and then following up. Their employee Aditya Varma is particularly difficult. There's really no excuse for this process. Just put the submitted ads through your approval process and let me know if they are wrong. Their so called "pre-approval" process not a process at all. I have asked several times, and no employee will comment on what the "process" should be. It's just guess and get bumped around and not listened to. So frustrating.
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