I came across the Butterfly Effect program on Facebook and was blown away by Paul's inspiring mission to feed the hungry. With a goal to help one million people by 2026, he's making a real difference. I was so impressed that I bought four necklaces and a T-shirt, not just because of their beautiful design, but also because of the excellent message they represent. For every item purchased, 20 people are fed - it's amazing! I'm particularly touched by Paul's story of helping a homeless man he found by the railroad tracks, giving him a haircut, and dressing him in clean clothes. I adore my necklace and plan to gift one to each of my three sisters ❤️.
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We're more than a jewellery brand. We're a giving movement on a mission to feed 1,000,000 people by 2026.
Right now, over 828 million people go to bed hungry every night. Food insecurity isn’t just about empty stomachs—it’s about lost potential, struggling families, and communities in crisis.
We believe no one should have to wonder where their next meal is coming from.
We created a way for your everyday choices to spark real change. With every piece of jewellery you purchase, meals are donated to those in need.
We are on a mission to provide 1 MILLION MEALS by 2026, and we’re doing it with your help.
Every necklace, bracelet, and ring is a reminder that kindness has power—that what you wear can change lives.See more