I live in CA and had seen ads for The Fold: the clothes looked so beautiful I decided to visit the shop on the first day I arrived in London. I thought I knew what I wanted, but the amazing stylist/salesperson Elly found even more exciting items for me. I couldn't be more thrilled with the new wardrobe or the in-store experience... and will be sure to return often!
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The Fold is a contemporary British label focused on dressing and inspiring the modern, professional woman.
