I had received a brochure in the States about The Fold, and so decided to check it out on my next visit to London. I was so grateful to my Fold stylist Aryn, with who had some amazing ideas for how to style the pieces and what would fit together. I absolutely fell in LOVE with the Fold brand - the quality is impeccable. A lot of the major higher end brands now will have viscose or other breathable natural based fabrics on the outside, but then the base layer of the blazer or dress is polyester (I'm looking at you, Veronica Beard). For a similar price point, The Fold has impeccable quality fabrics - natural base layers as well - and the tailoring is perfect. I love that it's a brand for professional woman, since I fit that mold, as a woman who owns 3 businesses, but I also love that it's got a different aesthetic and style than any other professional wear I've seen - the emphasis on comfort, a feminine look that is not overstuffed, very elegant but also with some edge. And she's venturing out into occasion dressing, and I love what she's doing. Thank you so much Aryn for explaining the history of the brand, and helping me discover so many pieces that fit my body and style. I loved your vibe, it was like going out with a girlfriend to try on clothes - you were honest (which is rare in boutiques), but at the same time trying to understand my style and cater to it. My new favorite brand!
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The Fold is a contemporary British label focused on dressing and inspiring the modern, professional woman.
