I absolutely love this company, as a female in a male dominated sport (BJJ) I find it difficult to find good fitting rash guards and with nice designs. The fit of the rash guards and shorts are like no other, I never ever worry about these rash guards riding up or moving around. They are very good quality and have lasted many washes and some of them are over a year old now and are showing no signs of wear and tear! The customer service is second to none, this is the difference with a small business. You can tell Amy really takes pride and care in her work with the designs, quality and fit. Highly recommend tough cherry, my absolute favourite brand
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Tough Cherry is a premium British brand renowned for its exceptional quality, sustainability, and ethical craftsmanship. Female-owned and founded as a start-up out of university, the company is driven by a mission to bring more women and girls into sports, particularly those that defy stereotypes, such as jiu jitsu, MMA, surf, open water swimming, paddle boarding, kayaking, and gym training. Each piece is meticulously designed and produced in the UK using the finest eco-friendly materials, ensuring both superior performance and a commitment to responsible manufacturing. Tough Cherry is dedicated to sustainability and ethical practices, ensuring every step of production minimizes environmental impact while supporting fair labor conditions.
All designs are hand-drawn and printed on thick, durable fabrics, ranging from bold ombre patterns to unique skull and princess motifs, showcasing striking colors and distinctive styles that set the brand apart. The product range includes rash guards in both short and long sleeves, leggings, shorts in various lengths, bikinis, and loungewear—perfect for active women. As part of their mission to support more women in sports, Tough Cherry offers personalised customisations and works with teams and clubs to produce one-of-a-kind designs tailored to their specific needs, such as female-only teams or custom triathlon jerseys.
They also release new one-off collections every three months featuring limited-edition designs that won’t be restocked once sold out, ensuring each piece remains unique. Tough Cherry is committed to keeping girls engaged in these sports by creating aesthetically appealing and perfectly fitting garments, technically designed for both performance and style. Combining cutting-edge innovation with timeless fashion, the brand offers unparalleled durability and sophistication, making it the ultimate choice for those who demand the best in both form and function.See more