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Safari experts & storytellers. Since 1991.
We craft experiential African safaris just for you, with love. Our crew of passionate safari experts have lived and worked in Africa for most of their lives.
Travel in Africa is about knowing what, when and where to go and with whom – for the ultimate safari experience. A few weeks too early/late or a few kilometres off course, and you could miss the Greatest Show on Earth. And wouldn’t that be a pity?
We also publish inspirational, factual conservation articles.
We believe storytelling plays a pivotal role in education and in creating a more responsible future of travel within the conservation landscape. We seek to minimise the negative environmental and social impacts of travel while maximising its positive impacts.
These articles keep our readers informed and inspired to join us in celebrating Africa and doing good. Over sixteen million people in the last decade have read our stories that reflect the complexity and reality of life at ground level here in Africa.
And, we generate significant donations for selected conservation projects that deliver impact at the ground level. We choose each project carefully based on our assessment of its contribution to biodiversity and rural people living amongst wildlife.See more
