Turnitin appears to be operating as a profit-driven machine, enabled by its dominant position in the market. Despite its public emphasis on “integrity,” it continues to promote claims of 98% accuracy that are increasingly difficult to justify given the evident unreliability of its AI-detection system. Generative AI has only become widespread in the past few years, yet an essentially unvalidated tool is now being used to judge students’ work, often producing significant false positives. The fact that the system has even flagged the Bible as 75% AI-generated raises serious questions about the credibility and scientific robustness of their methodology.
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Turnitin provides instructors with the tools to engage students in the writing process, provide personalized feedback, and assess student progress over time. Turnitin is used by more than 30 million students at 15,000 institutions in 150 countries.