I reached out to a company with strong access to the Chinese market while still being established in North America. They’re based in Canada, which gave me a lot more confidence compared to other options located directly in China or Europe.
Communication was outstanding. Responses were quick, and in many cases, we spoke directly by phone. They were extremely knowledgeable and made me feel comfortable, especially given the significant amount of money involved when ordering from overseas.
They guided me toward sensible purchases, suggested options I wasn’t even aware of, and overall made the entire process much smoother than trying to navigate everything alone. What really stood out was their availability; they were always just a text or phone call away, which is invaluable when you have questions or concerns.
I’ve now received everything, and throughout the process, they were very clear about timelines and expectations. There were no surprises.
I would absolutely recommend this service. This isn’t something I’d want to attempt on my own. If I lived in Europe, I might consider a different option, but for anyone in North America, they would be my first choice.
They truly help put you at ease when you’re spending a substantial amount of money — they really “hand-hold” you all the way to the finish line.
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At Underdogs Cycling, we are riders first, not just another bike parts store. Every product we sell has been tested by us or is continuously put through real-world miles as it arrives. If we would not ride it ourselves, we will not offer it. Our approach is simple: no gimmicks, no compromises, only products we know deliver performance when it matters most.
The cycling industry has long been shaped by big-name brands, but we believe in doing things differently. Around the world there are innovative companies creating exceptional gear that many riders have never heard of. We bring these underdog brands directly to North America so cyclists can enjoy top-tier performance at a fraction of the cost.
Quality, value, and service define who we are. We source proven overseas brands, then back them with a local voice, reliable support, and warranty assistance that never leaves you dealing with another time zone. We live and breathe cycling, with thousands of kilometers behind us, from racing to bike-packing adventures. Our goal is to represent everyday riders who want dependable gear without the markup, and to challenge expectations by introducing some of the best-kept secrets in cycling.See more