No, this is not a "great resource for pet parents." And it is not a "goldmine" -- unless you mean for those who own the site. It's advertising. The products/similar on the site -- like so many -- are *_advertisements_* of the site owners' "partners." Know better; do better: if it isn't a completely independent, non-profit, it isn't a fact, a resource, isn't trustworthy. It's an absolutely pervasive issue -- completely unethical -- in the US. Some other countries, at least, have some laws to protect the consumer from this (blatant!) grift. If you want to protect your pets (community, kids, family), use only sources that do not have advertising and/or are non-profit. *Some* (not all) US veterinarian/medical/science associations and universities do this. Even better, seek non-US sources in similar countries that have stricter/better laws, better ethics & rights, and transparency regarding these issues. Remember, according to the law, you pet is just a piece of property. Demand better.
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Here at Veterinarians.org, we believe pets are family. That’s why our mission is to provide pet parents just like you with the most up-to-date expert information and resources you need to make better, more informed decisions that support the health and happiness of your companion animals.