Actually, I should not write this review, because Viberate is giving us an amazing advantage in our work. Viberate is simply a phenomenal tool. But let's be clear: Working with music and artists goes beyond data and starts with emotional intelligence. What you feel for music always goes way above any statistics. However, we believe an understanding of music, and all its emotions can go hand in hand with the intelligent evaluation of statistics to support data-driven decision-making. Numbers can support planning for success in music sales and promotion. Using stats to understand which songs are resonating, where people are listening to music, and how an audience is growing, can be very helpful. A good data source helps us to understand the past and can guide our actions in the present. We want to understand what happened; that's why it is essential to set up key metrics. They give us the chance to define performance criteria and analyse our strategies. It's not easy to find all this data and metrics. You can use a lot of different tools and sources - or you can just work with Viberate. Right now Viberate is providing us 75% of the data we use and because Viberate is getting better and better I am sure this number will grow in the near future.
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Viberate Analytics provides structured music data for industry professionals. It enables A&R teams, managers, labels, and artists to discover talent, analyze audiences, track playlists, and evaluate performance across Spotify, YouTube, and radio airplay — all connected in one system.
