My son and I have both bought vouchers for this experience. What we didn't realise is that due to the need for ideal weather conditions, there is a very high cancellation rate. Furthermore you don't get notification until the day. Some people have waited 5 years to get on a flight. So far this year we've tried 5 times to get on a flight. I've approached Virgin and asked to switch into another experience, which they have refused to do.
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Virgin Balloon Flights is the largest commercial hot air balloon rides company in the UK and has been taking passengers up, up and away on the airborne experience of a lifetime since 1994.