Cheap, one-time fee. Does what it says on the box - crawls a website and offers an audit and overview of what it finds right or wrong. The problem is, it doesn't summarize the information in an easy-to-review format for action. Instead, you're left to click on each page (a pain for large sites) to review what's incorrect.
Still, considering its purpose, the tool proves effective. Especially for smaller sites.
But for larger sites or more complex work, it can't vie with screamingfrog.com, its most obvious competitor.
For $15/one time? It's a steal - just don't expect it to give you the depth/breadth of analysis that other, more expensive programs (e.g., Screaming Frog) provide.
If the programmers could reconfigure the display and reorganize the results in a more useful fashion, they might be onto something. The valuable data exists; it requires restructuring to serve a purpose.
I hope they keep at it and continue working on the tool because it's a labor of love. But as it stands, it's like an ugly duckling - something only a mother could love - and I mean that with all respect.
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