I undertook a review of my life insurance with Waddle. The team I dealt with including Becki & Charlotte were really knowledgeable and helpful. They ended up increasing my cover whilst saving me money and combining multiple products into one. I now feel confident that should the worse happen my wife and children will be well looked after. I was really impressed with the aftercare once they had sold me the cover. They followed up to ensure I had received the paperwork and helped me fill it in correctly. This really impressed me.
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Waddle Insurance - Real Advice. Real People. Real Protection.
At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first.
We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you.
Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise.
With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day.
Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.
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