watthebrand.com

4.7
4.7 Based on 21 reviews

Businesswomen, Stylists, Mothers, Friends; we are each other’s supporters, advocates and admirers. WE ARE THE BRAND. Based in London, WAT THE BRAND takes design cues from co-founders Sarah Ellis and Philippa Ross who have a collective twenty years of exp...

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Alan Barnes
Amazing clothing!

The clothing is fantastic—very stylish and chic! They could offer a smaller size option for those who wear a size 6, as even their smallest size can be a bit big. I'd appreciate if they offered petite sizing for shorter individuals. The customer service is exceptional; any issues I've had were resolved quickly. It would be nice to have free returns, but I understand they are a small business. Some items, like a wool coat priced at £200, may feel slightly overpriced compared to established brands. Nonetheless, I love this brand and will definitely shop again!

5
Date of experience: Dec 13, 2025

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Business Details

  • Businesswomen, Stylists, Mothers, Friends; we are each other’s supporters, advocates and admirers. WE ARE THE BRAND.

    Based in London, WAT THE BRAND takes design cues from co-founders Sarah Ellis and Philippa Ross who have a collective twenty years of experience working in fashion, styling and brand building. Together with Nicky Green, an expert in retail with experience in fashion spanning 15 years, the 3 women came together and in 2021 founded, WAT THE BRAND – a natural extension of Sarah and Philippa’s fashion and lifestyle platform, We Are Twinset.

    Inspired by friendship and the confidence Sarah and Philippa both found through clothes, the label champions women at ease with their personal style. The ambition? To make women feel happy, fearless, empowered and unapologetic whenever they wear WAT THE BRAND.

    Bringing together Sarah and Philippa’s understanding of colour, shape and styling and Nicky’s ability to deliver, WAT THE BRAND promotes effortless, classic pieces. Each capsule collection is concise and designed to exist beyond trends. This philosophy of essential, luxe and ease informs the kids collection too.See more

  • language https://watthebrand.com

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