The quality of the clothing is remarkable, and I love how they look and feel when worn. They are perfect everyday pieces that can be easily dressed up or down. Honestly, I'd be content wearing only this brand. Delivery is consistently fast, and the overall experience is fantastic. One of the best clothing brands out there.
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Businesswomen, Stylists, Mothers, Friends; we are each other’s supporters, advocates and admirers. WE ARE THE BRAND.
Based in London, WAT THE BRAND takes design cues from co-founders Sarah Ellis and Philippa Ross who have a collective twenty years of experience working in fashion, styling and brand building. Together with Nicky Green, an expert in retail with experience in fashion spanning 15 years, the 3 women came together and in 2021 founded, WAT THE BRAND – a natural extension of Sarah and Philippa’s fashion and lifestyle platform, We Are Twinset.
Inspired by friendship and the confidence Sarah and Philippa both found through clothes, the label champions women at ease with their personal style. The ambition? To make women feel happy, fearless, empowered and unapologetic whenever they wear WAT THE BRAND.
Bringing together Sarah and Philippa’s understanding of colour, shape and styling and Nicky’s ability to deliver, WAT THE BRAND promotes effortless, classic pieces. Each capsule collection is concise and designed to exist beyond trends. This philosophy of essential, luxe and ease informs the kids collection too.See more
