Review Time
Wayflyer talks a big game about helping fast-growing brands “bridge gaps” and “move with confidence.” Cool story , but when we actually needed them for a basic, real-world funding scenario, the whole machine fell apart.
Stripe held a chunk of our payouts. Not a demand issue. Not a business issue. Just timing.
This is literally the scenario Wayflyer is built for.
We handed them two stores’ performance data on a platter, clean revenue, consistent orders, clear repayment strength. Any real underwriting team would look at those numbers and go, “Yep, easy approval.”
Instead, it turned into this bizarre slow-motion loop where nobody seemed to understand what they were looking at.
• Days of silence
• Confusing, copy-and-paste answers
• Zero ownership
• No one capable of actually interpreting multi-store data
It felt less like risk assessment and more like watching someone try to assemble IKEA furniture without the manual.
And the irony?
The whole point of revenue-based funding is to support merchants during timing mismatches like Stripe holds. That’s the product. That’s the promise. That’s the pitch. But when it came time to deliver, Wayflyer made the situation harder, not easier.
If anyone in Wayflyer leadership reads this:
You don’t have a product problem. You have an ops and underwriting problem. Good brands grow fast. Fast-growing brands hit timing mismatches. Either your risk team can handle that… or it can’t.
Right now, it can’t.
If a senior operator wants the full email chain and data pack, I’ll happily share it because if this is what other merchants are dealing with, you’re leaving millions on the table.
I get contacted by a lot of finance companies, and most of the time they're just a waste of time, go round and round in circles providing information and using horrific systems, then the offer comes and it's just daylight robbery. But I have to say, I was contacted by Aidan Dean and from the first contact the information was clear, my expectations were managed, their back-end system is intuitive, extremely user friendly and actually WORKS and their funding offer was quick, extremely competitive and actually workable for my business. It's only my very first experience with Wayflyer so always feel a little bit wary of providing feedback so early on into the relationship, but 2 days after being contacted, I've already got funding secured, so I felt inclined to write a review because it's quite rare you find companies that actually do what they say they're going to do these days, extremely refreshing!
Working with Wayflyer has been a game changer for my business. We have a great Account Manager Jenna who is responsive and creative in terms of the offers she proposes. The online dashboard is also extremely valuable in terms of the data it provides for us. Would highly recommend.
this has been a very great company to work with from the start the explain every question and walk you through every step. also thank you for peter paul for always assisting and being 1 email away to having all my questions answered
Really disappointing experience. I have used Wayflyer on a number of occasions to help with Q4 stock purchasing and working capital requirements only to be told we no longer fit their criteria. Given we have used them multiple years running with no issues this was incredibly disappointing and I am frustrated that no-one reached out to us sooner to advise that they would be unable to support our business in the future. Now I am left looking for another option at short notice which is very annoying! On that basis I could no longer recommend Wayflyer.
Our experience with Wayflyer has been extremely disappointing and professionally damaging. After being offered funding in writing — with specific amounts, repayment terms, and confirmation that the deal was approved — Wayflyer abruptly reversed their decision at the last minute. This caused significant disruption to our operations and cash flow, as we had already made critical business decisions based on their confirmed commitment.Throughout the process, communication was inconsistent and decisions appeared to change daily. The lack of transparency, accountability, and reliability from their funding team was unacceptable.Even after multiple follow-ups and reassurances, their internal review process led to confusion, broken promises, and wasted time. For any business seeking predictable and trustworthy financing, I would strongly recommend exploring other providers before engaging with Wayflyer.
Alyssa Dotterer was great to work with! She is very responsive and was quick to answer any questions or concerns that I had. I really appreciate how their finance team was open to feedback and was able to structure an offer that made sense for our current company position. I would definitely recommend Wayflyer to a friend!
Wayflyer has been a true partner in helping my business grow.My account manager Kane has been incredible — always available, highly professional, and extremely quick to respond.He takes the time to understand my business needs and has guided me every step of the way, making a real difference in my growth.Thanks to Kane’s support, together with Wayflyer’s fast transfers and excellent terms, my business has the resources it needs to scale.I’m very grateful for his dedication and look forward to many more years of partnership
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Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $5 billion to 5,000+ businesses since launching in 2020. They offer tailored capital solutions to brands throughout their growth journey - from early stage to household name, and everything in between. Wayflyer's data-led underwriting model and deep industry expertise enables them to deploy capital in hours, not weeks - a speed that traditional finance providers simply can't match.
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