After all the cost and online hype I expected whole food with nutritional value. My order was limited to gluten-free and the first ingredient was wheat, supposedly defrocked of its gluten. Most gf eaters would have difficulty trusting eating wheat. On a cellular level, some bodies might recognize it and react. I see that as unnecessary processing of food instead of using alternative grains that are naturally non-gluten & unprocessed, thus retaining flavor and nutrients. The brown sugar & added fiber cover up the lack of flavor and texture. The analysis on the bag admits to 0% for each key nutrient and A LOT of salt & sugar. Very disappointing. And I doubt that organic ingredients are ever used despite the website saying they are used “whenever possible.” It’s always possible to find organics and it is misleading to dangle that claim without follow through. Just because it’s non-GMO does not mean it doesn’t have pesticides.
Addendum: I discovered that the fermented gluten-free Brioche Rolls do have one organic ingredient and other quality ingredients, without de-glutenized wheat. And they taste good too. So, out of a large varied gf order, there was only one product I would re-order.
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