I worked with WM+ on a shoot last year. I’ll start with the positives. They handled all of the logistics for the shoot, which made the process easier. Their marketing is strong—both their website and videos are well done—and Hunter presents himself as someone who has had success in online dating, so he clearly understands what tends to work.Initially, I was fine with the $3,300 CAD ($2,400 USD) fee they charged. What I later discovered was that the photographer cost an additional ~$2,500 per day, for two days. This cost is never clearly disclosed upfront, and it’s obvious why—many people would walk away during the initial consultation if they knew the full price. The best comparison I can make is something like DoorDash: they “match” you with a freelance photographer, but beyond that, there’s nothing especially unique about the service. They profit heavily from men’s lack of time, planning, or confidence to organize this themselves.You would save a significant amount of money by finding a photographer directly in your own city and managing the logistics yourself—someone who would actually take their time and not rush the shoot. The photographer I was assigned came across as extremely pretentious and nickel-and-dimed me throughout the entire experience. He frequently talked about his wealthy upbringing, which made it clear he was a spoiled, entitled hire rather than a professional focused on client experience. Over text, he made me feel terrible for wanting to improve my dating life. If I could post the messages publicly, it would show exactly how dismissive and condescending he was.At that point, it felt like I was dealing with a completely different company. I was blamed and mocked for being slightly late to the shoot, and at one point he even compared the value of his time to that of a lawyer. He invoiced me for his flight, meals, and even bus tickets. In person, he acted friendly and laid-back, but over text he was rude and abrasive. He repeatedly implied I wasn’t worth his time, bragged about having enough money to buy a house already, and said he only did these shoots as a favor to Hunter. His attitude made the entire experience uncomfortable and stressful.In person, he would say things like “no rush, take your time,” but it became obvious this was intentional so the shoot would run over schedule, allowing him to send additional invoices afterward and put me on a so-called “payment plan,” as if he were a large corporation. In reality, it felt like dealing with an egotistical freelancer who believed everyone owed him deference.We didn’t get all the shots we needed, and he blamed me for moving too slowly. I had to practically beg for an additional half day. Afterward, he claimed we went over that time as well and billed me double what we had agreed to—an extra $5,000 CAD. The WM+ team backed him up and told me that if I didn’t pay the $5K, I wouldn’t receive my photos. I went along with it only because I had already spent hours driving around Toronto and didn’t want the entire effort to be wasted.In the end, my total cost with WM+ exceeded $8,000 CAD—excluding clothing, gas, and time—for an experience that left me feeling belittled and dragged through the mud simply for wanting to improve my dating life.
Claim your business profile now and gain access to all features and respond to customer reviews.
