Char Teas delivers a refreshing and sobering ballast to the ghastly dehumanising customer experience delivered by Leviathan online retailers. Do one thing and do it well. That's my need as a customer, that's what I'm looking for.In this case that one thing is tea. It's been an increasingly integral part of my routine and my self-care over the past four years. It took me a while to step from tea bags to loose leaf. My procrastination was due to lack of knowledge and putting it off. It's only a cup of tea, right? The final nudge came when I kept reading about the bags used in the sachets. I don't understand the science, but I instinctually connected with the idea that leaving something bleached and processed in boiling water could be bad for me. Where's the due diligence of potential health effects over time? So I stepped into the world of loose leaf tea. Char was one of the first websites I visited and immediately found their selection and the usability of their website inclusive. The ordering process was seamless and I used PayPal for peace of mind. They delivered first class next day.There was helpful info about storing and brewing included. They have an offline presence in Winchester which I feel adds expertise and prestige to the brand. They're experts and it's clear, there's no self-indulgence or sanctimonious quasi-spiritual messaging wrapped up in their voice. I've been using Char for a year or so and the quality and personal attention to detail has remained consistent. Perhaps the biggest surprise in my journey into loose-leaf tea, is that I have saved so much money. I didn't know that many quality teas are suitable for multiple infusions; in fact, I have found that sometimes the second and third infusions reveal the true nature of the tea with more vivid character than the first. So I am using one to two tbsp of tea per day, spending 20-25 pounds per 4-6 weeks. For some of the best tea in the world! Not this dusty afterthought that you get in most bags. The only criticism I have is that they are perhaps a bit China heavy on their inventory and with recent publications around latent heavy metal content in Chinese green tea, it'd be good to have somewhere else to explore. Also more exposition around caffeine content and some useful dietary guidance on RDA for certain teas that are particularly caffeine heavy, or those which impact the body's ability to process iron - so what should be avoided around meals.I emphasise that this is hyper-critical and perhaps something the customer should actively seek themselves. It's certainly not the responsibility of the brand. But it's what would push the customer experience from the realms of great to excellent, in my humble opinion. I highly recommend this company for anyone looking to get serious about tea.
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