I have searched Kay's, Zales. Jared, and they basically rob you. No joke, most of the diamonds sold by Zales and Kay's are either I2 or I3 clarity and that's the lowest grade available. It's atrocious what these stores do to people. Diamonds Direct is literally the opposite. This will sound like a plug or a commercial but it is just facts. Diamonds Direct sells the diamonds YOU want, and sold me the most amazing VVS1, just one grade below flawless, with a beautiful Channel setting with a combined total weight of diamonds equaling just short of a full carat for a fraction of what Kay's or Zales or Jared would. This is my new home. I was shopping for my wife for Christmas and I'm sold. I've visited Shane Co. and Helzberg diamonds and they are the next closest thing to Diamonds Direct, but they don't match the price, I'm telling you. This store is amazing, just take a look around and you'll see. Thank you Diamonds Direct. You delivered the product I was seeking and for the price I was hoping for, and you made it easy and exciting. I am absolutely going to be back in the future!!!
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Diamonds Direct offers an unmatched selection of engagement rings, loose diamonds, wedding bands, gemstone jewelry, fine jewelry, and more. We are a true direct diamond importer, cutting out all the middle man markups. Our selection, education, warranties and guarantees create a no-risk shopping environment that is customer focused and flexible to ensure we maximize the customer’s budget and exceed their expectations.See more