I’ve been a 1Password customer for three years and, in terms of functionality and usability, it’s a strong product. It was a clear improvement over LastPass for me, particularly given the security concerns surrounding that platform at the time.However, I’ve just received notice that my annual price is increasing from $35.88 to $47.88 — a 33% rise in a single year. Over the past three years, my subscription cost has increased by 122%. That level of escalation is difficult to justify.Password managers aren’t something you switch casually. Once you’ve migrated hundreds of logins and embedded them across devices, browsers, and workflows, moving elsewhere becomes a significant task. That makes sharp price increases feel particularly uncomfortable, as customers are effectively locked in by the time substantial rises occur.It’s disappointing, because the platform itself is genuinely very good. If pricing had increased gradually and proportionately, I’d have no hesitation recommending it. But steep hikes over a short period change the overall value proposition.For now, I have to rate it 2 out of 5 — not because of the product quality, but because of the pricing trajectory. New users should be aware that the entry price may not reflect what you’ll be paying a few years down the line.
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