The platform is user-friendly and offers a wide range of investment choices. When I called to ask a question, my call was promptly answered by a knowledgeable and friendly representative. It's a rarity these days! However, I did receive repetitive emails acknowledging my deposit and suggesting further investments, despite having already made my deposit. After reaching out to customer support, it appears they have resolved the issue.
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AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.