ajbell.co.uk

4.9
4.9 Based on 41 reviews

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers....

Unclaimed Profile
Business profile not claimed
This business hasn’t yet claimed their profile on our platform and may be unaware it's listed. As a result, their rating might not fully reflect their customer service or responsiveness.
Claire Finch
The "do it yourself" version of AJ Bell is pretty clunky to use. It's not obvious where to click to

The "do it yourself" version of AJ Bell is pretty clunky to use. It's not obvious where to click to place buys/sells. When you set up a regular investment (ie into a pension) you need to not only set up the direct debit but then set up a regular investment. If you set up the regular investment to be the same amount as the Direct Debit then all of the deals will fail for that month because you need to leave money for fees, but nothing tells you that. You won't know the deals have failed until you log in and see that you've got cash sat there. When you try to search for funds or shares to buy, it doesn't automatically bring up the one you're most likely to want, eg searching "Rolls Royce" does not bring up the Rolls Royce share, because it's listed as "Rolls-Royce". Instead it brings up 15 different options, most of which it won't allow you to buy. Why list a share if its unavailable? If I search "Rolls" or "Rolls-Royce" or "Rolls Royce" on Hargreaves, it only brings up two options, both of which are available to buy - it's far easier to use, sorry AJ Bell.

2
Date of experience: Feb 23, 2026

Is this your business?

Claim your business profile now and gain access to all features and respond to customer reviews.

Business Details

  • AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.

  • language https://ajbell.co.uk

We use cookies to personalize your experience. By continuing to visit this website you agree to our use of cookies

More