Most recently, a shelf label clearly advertised "Battered Cod" for £2.89 and was placed directly below two full boxes marked “Battered Cod” in large white letters. Yet at the till, I was charged £3.75 — because the boxes had been filled with “Beer Battered Cod,”. I was told that it was a different product despite no other cod being available on the shelf and no blank space for it to have been in.On the same visit, I skipped buying strawberries because the shelf labels didn’t match the products above them. I raised my concern with the CEO of Aldi and received an apology, along with the response: “The product should be sold at the price that it is scanned through the till.”So beware — at Aldi, the accuracy or position of shelf labels doesn’t seem to matter, even when they clearly mislead customers into making purchases they might not otherwise make. If the scanned price is higher, that’s what you’ll pay — especially if you don’t spot it in the checkout operators race to process your purchases.I have noticed this problem before and it has eroded my trust in Aldi. It shows a lack of due diligence and leaves customers misled — and potentially overcharged without even realising it.Hollow words and empty promises: In their response to me Aldi claimed: "As soon as a Store Manager knows that a price card is wrong, they will go and change it." Nearly 48 hours after I informed Aldi of the problem I revisited the store and exactly the same deption was still being presented to customers. Given the lack of corrective action, the only logical conclusion Is that this pricing confusion is intentional to mislead customers into paying more for their shopping than they intended to.
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