It is obvious that Aldi is more concerned with being cheapest than in its customer experience. So many things have changed for the worse over the last 12 months - the quality of fruit and veg; very decent basic range hot cross buns withdrawn and replaced by premium range at twice the price per bun that are no better; dumbing down the quality of ground coffee when packaging/branding updated; very short-dated (sometimes out-of-date) chilled items. There are one or two products I still buy there - until these too are 'relaunched' but my average weekly spend has gone down from £60/wk to £20/wk because I am shopping more elsewhere. What a shame, Aldi - you had a good reputation but you are ruining it now.
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