I visited the store to purchase an item that was listed as ‘in stock’ online. Upon arrival, I was informed there was no stock available and directed to another location 12 km away that had limited stock. After a 1.5-hour trip, I returned home empty-handed. This experience was very frustrating! While it may be a solid business model, it results in a poor customer experience.
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Aldi is the common brand of two German family owned discount supermarket chains with over 10,000 stores in 20 countries, and an estimated combined turnover of more than €50 billion.
