I visited the store to purchase an item that was shown as ‘in stock’ online. Upon arrival, I was informed that it was out of stock and that another nearby location (12 km away) had limited availability. After 1.5 hours, I returned home empty-handed. This was quite frustrating! While the business model may be effective, the customer experience leaves much to be desired.
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Aldi is the common brand of two German family owned discount supermarket chains with over 10,000 stores in 20 countries, and an estimated combined turnover of more than €50 billion.
