I travel extensively for work, flying 26 weeks a year on over 50 flights. Most airlines are fair when it comes to upgrade payments, but this airline is an exception. Their bidding system is ineffective, even at the highest bid. The website restricts upgrade payments to mileage only and directs you to the counter on the day of the flight for purchasing upgrades. Typically, these upgrades cost around $675 from economy to premium. This week, at the airport, I was quoted $4000 for an upgrade that my max bid couldn't reach. The agents claimed it was a premium charge because I waited until the day of my flight, but their system essentially forced me to do so. It feels greedy and outdated. Another airline is significantly better.
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All Nippon Airways Co., Ltd.,