Extremely Disappointed – Poor Service and No AccountabilityI’ve been a long-time user of this hair dye brand, always purchasing through third-party retailers with no issues. This time, I decided to support the brand directly through their website—and I regret it completely.I placed an order for 2 bottles of Purple AF on April 22nd. Over a month later, the order still hadn’t arrived. I reached out to their team after patiently waiting and was met with vague responses, no ownership, and emails that were never signed by a named representative—which felt dismissive and unprofessional.Eventually, after multiple follow-ups that I had to initiate, a replacement was sent—but only after more confusion and an incorrect invoice. When it finally arrived, I received exactly what I had paid for, nothing more—despite them claiming in later emails that an extra bottle was being sent “as a gesture of goodwill.” That never happened.I asked for a full refund due to the incredibly poor experience—delayed delivery, no proactive communication, multiple errors, and a lack of basic courtesy. Instead, they offered a discount code (forcing me to spend more) and repeatedly avoided addressing the issue directly. Even after escalating, they still refused a refund and continued to reply without signing their names.This was not just a delay—it was an exercise in how not to treat a loyal customer. If this is how they handle direct orders, I will never shop directly through their website again—and I strongly urge others to stick to reliable third-party platforms until the brand improves its customer service and accountability.QueenieUpdate: After posting this review, the company has completely stopped responding to my emails. They never sent the extra item they claimed and refused to issue the full refund I requested—even after all the delays and mishandling. This just confirms that once they’re publicly exposed, they go silent instead of taking accountability. I strongly advise others to order through trusted third-party sellers instead of directly.
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Arctic Fox hair color is vibrant, long-lasting, semi-permanent hair dye that is made in the USA. We are vegan, cruelty-free and contain added conditioners.
